Most businesses generate and convert sales leads to help sell their products and services. Print advertising poses a particular challenge because it tends to be more difficult to create a strong call to action that motivates customers to learn more about your products or services. However, using print advertisements to increase sales lead conversions is still possible if you’re doing it right.
One of the best things any business can do is foster customer loyalty. Customer loyalty means getting repeat business from customers who consistently choose you for their needs. It’s important that companies focus on their existing customer base and not just work to get new ones. Loyal customers will drive revenue and, over time, can be predictable year over year. One of the best things you can do to retain customers and build loyalty is to create a personalized experience for them through direct mail. Postcards are a perfect way to do this. Here’s how.
Loyal Customers
It’s important to remember exactly what a loyal customer is. It may not be the same as a repeat customer, although loyal customers repeat coming to your business. Loyal customers are not just regular customers but also feel a personal connection to a brand. They relate to it; sometimes, they make a brand part of their outward appearance or personality.
This is different from repeat customers due to incentives or other retention strategies. They do not build that personal connection and, therefore, do not have a deeper relationship with a brand. Loyalty is much harder to earn but also much more rewarding. Postcards can help you do that. Direct mail postcards are just the ticket for promoting virtually any local business, even if you provide products or services to other companies. Postcard marketing is simple to implement; it’s affordable, versatile, and works.
Postcards are Surprising
In the days of email, let’s face it, it’s simple to add a customer to a list and send them an update and a promotion occasionally. It’s also easy for customers to delete them, skip them, or filter them into a spam or marketing folder. They are straightforward to ignore. Traditional mail is not used nearly as much as it used to be, and what comes in the mail is often quickly discarded, too. However, with the right personalized postcard, you can surprise a customer and show appreciation. They might be delighted to get something that isn’t generic since it will be tailored to them from a brand they’ve already interacted with. By being different from email, your postcard can stand out and offer a different experience for customers.
They Don’t Have to be Difficult.
Making a personalized postcard may seem difficult, but it doesn’t have to be. You can use MyCreativeShop to create a custom design to send to your clients. You choose a template that works for you and fill in the blanks with your content. All you have to do is see postcard templates, choose one that would work for you, and almost finish the hard work. You’ll enjoy putting in content when you don’t have to worry about the design or have the right balance of photo to text. It will already be set out for you.
Types of Postcards
There are several functions that a personalized postcard can serve when you are trying to build customer loyalty. What you choose might depend on their customer type, what kind of promotions you are running, and what time of year it is. Here are some examples.
Build Brand Community
You want your consumers to feel like they are a part of your community, and you also want them to feel like they are contributing to your success. Both of these factors can go a very long way towards building loyalty to your brand. You can send out postcards with special incentives for inviting family and friends to use your services or buy your products.
If they recommend you to others, even if it’s because of an incentive, it will still register in their brains that they trust your company enough to refer you to their loved ones. The postcard can also invite them to participate in surveys, follow on social media, or visit your website. You can take many avenues to get your customers to feel more a part of your community and build a connection with your brand.
MVP Postcards
These postcards are the ones that tell the customer they are essential to you. They have reminders of special events, sales, and other important dates. However, you can label them as only being available to your best customers or that they can have early access or some additional reward. Everyone wants to be an MVP, and your postcards can make your customers feel like they are. The fact that you took the time to mail something instead of email and put something personalized on the postcard will mean much more to them.
Incentives and Sales Related to Interests
Another type of postcard is one that has offers related to customer interests. These can be tailored to each customer based on their purchase history. This is known as cross-selling, and it’s important to build loyalty because the bottom line is that the more a customer buys, the more loyal they will be. If they aren’t encouraged to purchase different products and services, they may no longer have a reason to shop for your brand. There is no possible way to convert every customer into a loyal one. However, with smart, direct mail postcard strategies, you can create many of them, and they will be what helps your business reach its goals.
