Meet the blogger: Elsa Billgren

Swedish bloggers have ended up with several of U. S .’s most excessive-profile influencers that attract readers from around the sector. In The Local’s new ‘Meet the Blogger’ collection, our contributor Ellie Day asks those online marketers about the highs and lows of the industry and their recommendations to might-be influencers.
First up is a television presenter and blogger Elsa Billgren, 31, who began her popular style and lifestyle weblog at Elle Sweden 9 years ago, writing about vintage fashion, food, and way of life.

She also runs an antique wedding dress condominium service and currently spends time living among her homes in Stockholm and Gotland. Hi, Elsa! We love your blog and could be interested in understanding what made you want to start blogging initially – how did you get into it?


It all began once I labored at Beyond Retro as a PR Manager; certainly, one of my roles became to jot down the weblog, and I located that the most amusing part of the task. I cherished following trends, taking snapshots for the articles, and writing – commonly innovative. The job involved working with journalists, leading me to fulfill a journalist at Elle mag who was regularly given in touch with me to help her with antique style content as I knew lots about that subject matter.

In 2008, vintage became a real up-and-coming component – people failed to truly understand 2nd hand and sustainability, so Elle did feel truly new. They desired to expose a broad fashion spectrum, and I changed into the most effective one, sincerely running with antique fashion and blogging. They then asked if I would like to begin a weblog on the site, and I jumped at the threat. It changed into the perfect fit.


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Initially, I centered on writing about antique apparel; I started to branch out to write down my feelings and subjects in the direction of my coronary heart – for example, sharing the information after I met a man, then writing about the enjoy of my flat burning down. It turned out that people were truly curious about the moments in my existence; all of it went from there. It becomes love at the start sight between me and my weblog!

Your weblog is somewhere masses pass for style ideas – in which do you get your notion?

My notion has come from unique places through the years – I discover masses of the idea from new people I meet, food, and different people who undertake traits early on and feature an exact photo style. Instagram is a huge supply of ideas, searching for one-of-a-kind photography patterns and how to present exciting things in lifestyles – even simple matters, like breakfast. One of the most excellent methods of being stimulated is contacting people you recognize on Instagram and joining up – you then have a brand new friend and colleague. I don’t know many other industries where you could try this, where we all are so reachable.

What’s your favorite component about being a blogger?

What I love is the flexibility of day-by-day existence – my days in no way appear the same, and I always analyze new matters. Of course, getting the proper formulation takes exercise. However, it is truly by no means uninteresting. It’s a chunk horrifying from time to time and frequently is time-consuming. You do emerge as mixing your private existence with your commercial enterprise lifestyle. Still, I’m the daughter of artists [Helene Billgren and Ernst Billgren], so I do not know what ‘normal’ activity looks like!

The maximum profitable but additionally maximum scary weblog posts had been the maximum non-public, the most sincere. It would help if you permitted your readers to see more than simply the superficial topics to make it work. However, it’s key to satisfy the stability of being honest and non-public, preserving your content, and being open with your readers. It’s beneficial to me to have a dialogue with my followers – I even have, in reality, clever readers who would never receive something stupid from me. They’re like my grandmother, keeping me in line!

It sounds like busy paintings! On the turn-facet, what would you assert is the most difficult thing about being a blogger?

Needing to reinvent yourself every day is challenging – you have to be very adaptable and comply with the move of what’s thrilling for the time being while also being in contact with – and true to – yourself. It would help if you were a real chameleon without losing your facts. My readers could recognize if I became doing something I disagreed with.

Which topics have you ever discovered Swedish audiences most like to examine?

My weblog is my greater private posts that resonate with satisfaction and get exceptional responses. Being honest and relatable makes the weblog experience approachable – I could have moments of vulnerability, too, and writing approximately subjects close to my coronary heart gives the blog a more human sense.

My followers also like the visual posts, each on the weblog and Instagram – I positioned various times to ensure the pics are aspirational because I want to inspire and show the stunning things in existence. I want people to sit in their pajamas drinking tea, studying my weblog, and feeling inspired to do something super today.

I would advise every person who wants to be a blogger or an influencer to method bloggers they respect, be pleasant, spend time dreaming up new ideas, and apprehend their strengths. I recognize I’m knowledgeable about everything vintage and a curvy girl who loves to be photographed – which is unusual. I want to show how the clothes I purchase look on my body – it is my niche, and we all have to locate their personal. Essentially, you want to invite yourself: who am I from the outside, and what can I provide? What’s my precise great?