Beauty

Salon owner Fred Piattoni, ninety, helped sell beauty industry

Fred Piattoni operated seven Powder Puff hair salons, headed a pinnacle cosmetologists’ affiliation and helped draw as many as 80,000 humans to Chicago for the nation’s second-biggest beauty show.

All through his profession, he witnessed explosive increase inside the beauty commercial enterprise, way to postwar prosperity, product improvements and girls coming into the workforce. Salons increased to recognition on nails and pores and skin care, and nail technicians and estheticians became certified specialists in Illinois.

As the organizer of Chicago’s annual The united states splendor display, Mr. Piattoni helped entice enterprise giants like Vidal Sassoon, Paul Mitchell and Jheri Redding to the convention. A 1994 famous person of the display, celeb stylist Oribe, catered to customers consisting of Whitney Houston, Gloria Estefan, and Demi Moore.

Mr. Piattoni, ninety, died Nov. 30 at Suggest Right Shepherd Health center in Barrington.
Fred Patton, whose work for the splendor industry drew as many as eighty,000 splendor experts to The USA’s splendor display. / furnished photograph

Fred Patton, whose work drew as many as eighty,000 beauty experts to us’s beauty display. | Furnished picture

After serving in the Army in International War II, Mr. Piattoni attended cosmetology school on the GI bill, consistent with his son Gary Piattoni, an appraiser on public television’s “Antiques Roadshow.” He opened his Powder Puff salons in Palatine, Park Ridge, Wilmette, Winnetka and on Devon Avenue.

In a 1994 Chicago Sun-Instances interview, Fred Patton explained how he was given into the commercial enterprise, announcing he dated a girl in beauty faculty, and, “She wanted to open a salon.”
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He applied for a mortgage. “The bank stated, ‘No, to get a loan, you have to be the individual that has the talent.’ ” So he decided to sign up for splendor faculty. One among his first jobs become at a Helena Rubinstein salon on Michigan Avenue.

in the Nineteen Sixties, he became president of the Chicago Cosmetologists affiliation, which has advanced into Cosmetologists Chicago. Numerous years later, he rose to be govt director of the organization. In 1978, he served as the top manager of the Midwest splendor show, based in 1924. It’s now known as The USA’s beauty show and is held at McCormick Location.

He helped draw about four hundred exhibitors to The USA’s beauty display, which caters to hair, nail and skin specialists. The range has grown to 600, giving the predicted 100,000 people who make their living in Illinois’ beauty industry a chance to study extra about tools and developments while not having to go to New york, stated Paul Dykstra, CEO of the show.

Mr. Piattoni became born in Melrose Park to Italian mother and father. His father was from Mount San Paolo, and his mom got here from Castelvetere Sul Core, in keeping with the household. His father labored for Illinois Tool Works and later as a custodian at the sphere Museum. The circle of relatives, in the end, moved to Arthington Street in Chicago, and Mr. Piattoni graduated from Crane Technical Excessive faculty.

He met Mary Bonified, who would end up his spouse of sixty-six years, on a double date. They raised their four kids in Park Ridge and Wauconda, where Mr. Piattoni loved gardening.

“We’d hunt wild mushrooms together,” Gary Piattoni said. “He might pick out wild dandelion greens and use them for salad.”

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