Salon owner Fred Piattoni, ninety, helped sell beauty industry

Fred Piattoni operated seven Powder Puff hair salons, headed a pinnacle cosmetologists’ affiliation, and helped draw as many as 80,000 humans to Chicago for the nation’s second-biggest beauty show. Through his profession, he witnessed an explosive increase in the beauty commercial enterprise, the way to postwar prosperity, product improvements, and girls entering the workforce. Salons increased to recognition on nails, pores, and skin care, and nail technicians and estheticians became certified specialists in Illinois.

As the organizer of Chicago’s annual The United States Splendor Display, Mr. Piattoni helped entice enterprise giants like Vidal Sassoon, Paul Mitchell, and Jheri Redding to the convention. A 1994 famous person on the show, celebrity Oribe, catered to customers of Whitney Houston, Gloria Estefan, and Demi Moore. Mr. Piattoni, 90, died on Nov. 30 at Suggest Right Shepherd Health Center in Barrington. Fred Patton’s work for the splendor industry drew as many as 80,000 experts to The USA’s display. / furnished photograph.

Fred Patton, whose work drew as many as 80,000 beauty experts to us’s beautiful display. | Furnished picture. After serving in the Army in International War II, Mr. Piattoni attended cosmetology school on the GI bill, consistent with his son Gary Piattoni, an appraiser on public television’s “Antiques Roadshow.” He opened his Powder Puff salons in Palatine, Park Ridge, Wilmette, Winnetka, and Devon Avenue. In a 1994 Chicago Sun-Instances interview, Fred Patton explained how he was given into the commercial enterprise, announcing he dated a girl in the beauty faculty, and “She wanted to open a salon.”

beauty industry

He applied for a mortgage. “The bank stated, ‘No, to get a loan, you have to be the individual that has the talent.'” So, he decided to sign up for Splendor faculty. One of his first jobs was at a Helena Rubinstein salon on Michigan Avenue. In the 1960s, he became president of the Chicago Cosmetologists affiliation, which has advanced into Cosmetologists Chicago. Numerous years later, he rose to be the director of the organization. In 1978, he served as the top manager of the Midwest Splendor Show, based in 1924. It’s now known as The USA’s beauty show and is held at McCormick Location.

He helped draw about 400 exhibitors to The USA’s beauty display, which caters to hair, nail, and skin specialists. The range has grown to 600, giving the predicted 100,000 people who make their living in Illinois’ beauty industry a chance to study extra about tools and developments while not having to go to New York, stated Paul Dykstra, CEO of the show.

Mr. Piattoni was born in Melrose Park to an Italian mother and father. His father was from Mount San Paolo, and his mom got here from Castelvetere Sul Core in keeping with the household. His father labored for Illinois Tool Works and later became a Sphere Museum custodian. The circle of relatives, in the end, moved to Arthington Street in Chicago, and Mr. Piattoni graduated from Crane Technical Excessive faculty.

He met Mary Bonified, who would end up his spouse of 66 years, on a double date. They raised their four kids in Park Ridge and Wauconda, where Mr. Piattoni loved gardening. “We’d hunt wild mushrooms together,” Gary Piattoni said. “He might pick out wild dandelion greens and use them for salad.”