Permit’s overview of some recent Mac-associated stuff:
1. No new Mac Pro computer since 2013.
2. No point out of the Mac Pro, iMac, or Mac mini at the corporation’s current occasion that unveiled the new MacBook Pro laptops.
3. The elimination of the Product Supervisor of the Automation Technology task.
4. Apple has gotten out of the screen commercial enterprise with the aid of finishing its Thunderbolt line of monitors, and the company has also currently disbanded its AirPort institution.
All of this stuff taken collectively have many Mac customers wondering what the heck is going on at Cupertino nowadays. Are Mac’s days numbered? Or is Apple just in a Mac-associated lull even as the business enterprise works quietly within the heritage on more recent products?
Right now, there is no manner of knowing what’s going on in the interior of Apple. However, it does not take a genius (no pun meant) to discern out that iOS might be the motive why Apple seems to be less enthusiastic about the Mac these days.
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IOS: The apple of Apple’s eye
Adam C. Engst at TidBits currently explored the role of iOS within the marginalization of the Mac:
So what ought to explain Apple’s growing marginalization of the Mac, particularly inside the Pro marketplace? The offender is, without a doubt, the iOS platform and the iPhone mainly. However, it’s going on has more to do with a structural fact about the business enterprise that Apple will alternate if the Mac is to get the attention it needs to thrive.
For higher and worse, Steve Jobs burned consciousness into Apple’s DNA. When Jobs again to Apple in 1996, he targeted the complete corporation on the Mac, slashing initiatives just like the Newton and eliminating the Mac clone licensing application. Famously, he restricted the Mac line to simply four middle models: the iBook and iMac for customers and the PowerBook and Strength Mac for specialists. That product matrix changed into simple, easy, and comprehensible, and it became in all likelihood the handiest motive that Apple survived that era. That specialization in one platform was vital.
Right here’s the trouble: Notwithstanding the truth that it now employs 115,000 human beings and is the most precious business enterprise within the globe, Apple nevertheless thinks like a one-platform enterprise. Now it’s all about iOS, and the whole lot Apple does is designed to serve the single purpose of selling greater iPhones and iPads. Sure, the Apple Watch and Apple Tv may seem separate. However, they’re not.
The Apple Watch is an iPhone accent that makes the iPhone more appealing, and Apple Television apps commonly have iOS opposite numbers. Heck, both watchOS and tvOS are essentially custom versions of iOS. From iCloud to the App Shop to the iTunes Save, Apple’s online services all help the shared surroundings, which inspires platform lock-in.
How does the Mac fit into this new international order? It plays well with iCloud and iTunes Keep, and it an increasing number of taps iCloud for delivered functionality. Every other link in the chain maintains customers shopping for iPhones and iPads as it’s less difficult to have a PC that talks in your phone and pill seamlessly. The Mac additionally remains critical to iOS as a development platform and (thru macOS Server) as an employer-extensive caching server for iOS and app updates.