His article turned into subsidized using StylemixThemes. Thank you for helping the companions who make SitePoint possible. WordPress is straightforward, stylish, and modular. That mixture has made it the most famous web platform on earth, resulting in a rich atmosphere of subject matters, plugins, and guides. It’s an exquisite opportunity for devs and designers; however, how do you stand out in this crowded market?
Sites like ThemeForest permit creators of WordPress issues to have constant earnings, bringing over half one billion dollars in revenue to their network of authors. But that sale isn’t shared frivolously. While some authors make millions, 76% of WordPress topics on ThemeForest earn under $1,000 according to month (ThemeForest By the Numbers, 2016). So, how do you stand out from the gang? Let me introduce you to a group that found out how—StylemixThemes.
How Do You Stand Out in the WordPress Crowd?
StylemixThemes is a far-off team of devs, designers, and support professionals who commenced making WordPress topics in 2008 and determined to start promoting them on ThemeForest two years later. It took time and grit, and they ultimately found achievement. They became Power Elite authors by earning their first million in December 2016, and feature earned another million within the remaining year.
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What’s their secret? The team talked about their adventure in a 2016 interview. Here are some of the lessons they learned:
Never copy.
Come up with something new and precise, and combine that into your themes, plugins, and products.
Eat crow.
Getting remarks on your paintings is difficult but beneficial, and evaluation is an essential part of the ThemeForest submission manner. The evaluated group rejected Their first theme in several instances, but they discovered from experience that, in the long run, it caused a higher piece. ThemeForest reviewers didn’t like the layout we submitted; they wanted to look at high-degree subject matters with an excellent UI, which could shape thousands of customers. We realized that our mistake changed when we tried to create a subject matter as a single website for an unmarried consumer.
Market your topics.
A mixture of Google Adwords, banners, and paid opinions had been successful for the team. However, they continue to search for new advertising strategies.
Stay hungry, stay foolish.
Making consistent earnings from your current issues mustn’t stop you from growing new functions, topics, and merchandise. Keep developing, enhancing, valuing, and supporting your clients. And one final key lesson. They have been inspired by a hit ThemeForest author, Chris Molitor, to create a micro-area of interest topics.
Avoid the Crowd by Focusing on Niche Markets
By specializing in niches, you can locate markets that are not overcrowded. In 2013, I interviewed Chris Molitor and different hit authors about their achievements in creating topics for niche markets. This is how Chris described his preliminary approach to finding the proper area of interest:
He searched for ThemeForest classes that didn’t have any issues. For example, Chris becambecame the first author to make themes within the categories of activities, nightlife, churches, politics, and charities. As the types started becoming more popular, he might take cognizance of those with the smallest variety of subject matters. His mission changed into that there weren’t many different topics to get inspiration from, “in case you’re doing it right, you’re on your personal.”
He researched the precise functions customers in every niche needed and covered them in his issues. He talked to actual humans about their real necessities. One niche project I did was the result of an email from a curator at a museum. They couldn’t find whatever they wished for, so I requested questions and discovered what the desires had been from the real give-up user. I had a variety of a laugh working on it, and it’s, in all likelihood, my preferred niche mission to this day. (Chris Molitor)
How does Chris stick out from the crowd? By no longer being general. He doesn’t create themes for everyone—he makes them for anyone. His trademark is unique, functional issues for a specific area of interest organizations. Don’t say ‘anyone can use your services—be precise. Saying ‘all people’ makes you believe you studied ‘nobody’. I can see where StylemixThemes got their idea from. They, too, create excellent micro-niche subject matters mainly tailor-made to each industry with unique capabilities. Here are a few examples.
StylemixThemes isn’t shy.
They sincerely declare to their clients that the subject matter is “based on in-depth research into the sector of enterprise, finance and consulting.” That’s excellent marketing. Then they ensure it includes extra capability needed for commercial enterprise, finance, and consulting, with pie charts, graphs pro,gress bars, and a WooCommerce shop.
Again, they point out to their clients that several thoughts went into the blanketed features: “With the growing popularity of Health Coaching and Healthy Lifestyle becoming increasingly huge, the niche truly desires a subject matter which would offer the entirety a train wishes to offer him/herself and his/her program selling a higher lifestyle.” So, they encompass price and booking integration.
They consist of special capabilities required for small organizations inside the beauty industry (including networks of salons in multiple locations), like online booking, an advanced pricing module, and a WooCommerce keep.
Pearl WP Is a Bundle of Niche Themes
With a lot of achievement with their micro-niche subject matters, StylemixThemes desired to take it to the subsequent level. So they took the entirety they found out and combined it right into a mega product. Pearl WP is a complete package deal of niche issues—business, logistics, medical, restaurant, construction, charity, beauty, health education, musical, condominium, portfolio, church, private blog, WooCommerce store, startup, and viral—with greater niches being delivered through the years. So, while focusing on niche markets, they have also created a product that appeals to a wider target audience. This is the first issues package deal to appear on ThemeForest, so they’re blazing their trail here. Check out their promo video.
As with their standalone products, every theme within the package consists of unique features tailored to each industry. Here are some examples:
The enterprise and finance subject matter allows clients to make appointments online, simplifying your schedule management.
The audio album’s subject includes a music participant who doesn’t forestall while traffic browses the website online.
The eating place subject includes three layout options to exhibit your menu.
The production subject includes challenge templates to exhibit your work.
The charity theme has a built-in PayPal donation gadget.
But this isn’t just a series of separate subject matters. You can blend and match the features between every theme and use two hundred shortcodes and 250-page templates to customize as needed. That’s quite a few capabilities and flexibility built into an unmarried product and could appeal to an extensive target audience.
Another way to face out from the group is by presenting incredible documentation. That task can seem tedious to the developer but is crucial to the cease person. You don’t need to skimp right here. StylemixThemes has taken its documentation to some other stage byby generating various video tutorials. They don’t just teach users a way to deploy the package but additionally cover a variety of Pearl WP’s crucial features, which include:
