A few weeks ago, Snap, the parent agency of Snapchat, announced its monetary consequences for the 0.33 sector in 2017. They had been, in a word, terrible. Snap admitted it had signed up simply 4.Five million new Snapchat customers for that quarter, properly under its estimates.
During its financial document, Snap announced plans to release a chief user interface overhaul of the Snapchat app so that you can make it less difficult to use and, with any luck, get more people to download and attempt its social network. That U.I. revamp started rolling out the remaining week to a small set of customers, and more might be capable of getting it in the coming weeks.
Another part of Snap’s 1/3 area financial record didn’t get much media attention. However, it is perhaps more critical in the long run. Snap CEO Evan Spiegel admitted that the enterprise needed to “accelerate the adoption of our product among Android users.”
There’s much proof that the app’s Android port has paid much less attention than the iOS model. As a recent article in Odyssey, the Android model of Snapchat got many of its cool functions after debuting on iOS, including face filters, the ability to file films, and more. Sometimes, it took months before a feature on iOS to make its way to Android.
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Therefore, Spiegel stated that over the next 12 months, the Snapchat improvement crew might recognize its energies on developing an all-new Android model of the app, which he said would be built “from the ground up.” Snap and Spiegel have woken as much as Snapchat can not treat Android as a second elegance citizen.
Presumably, this means that the brand-new Android Snapchat app will not have any code shared with the modern model. Like the latest U.I. reboot, the new edition could be examined in decided-on markets earlier than rolling out over the coming 12 months. He stated that early results to assist enhance the overall performance of the contemporary Snapchat Android app have already resulted in “substantially more Android customers added than iOS customers in September.
Snapchat’s issues display that app agencies and builders who pay attention to their efforts on Apple’s iOS platform rather than growing on Android may miss out on many new users. Snap and Spiegel have now woken up to the truth that Snapchat can no longer deal with Android as a 2D magnificence citizen.
Android users had been through this earlier than
The scenario with Snapchat and its continuously bad treatment of Android is nothing new. Many apps launched first for iOS before making their manner to Android telephones. Nintendo launched its first mobile recreation, Super Mario Run, for the iPhone and iOS in December 2016, earlier than finally launching it on Android over three months later in March 2017. Since then, the company wised up and found its next cell video games, Fire Emblem Heroes and Animal Crossing: Pocket Camp, on Android and iOS.
Nonetheless, other developers seem to be exceptional with launching apps and new capabilities first on iOS earlier than they determine to grace Android with their presence. Most of these days, we discovered that H.Q., the relatively popular stay trivialities sports display app launched on iOS months in the past, may want to eventually be available for Android before the end of the year. H.Q. has grown to be a big hit on simply iOS. However, we have to wonder how much bigger it might be at this level if the builders also released an Android version at an identical time.
The Android surroundings are too huge to ignore
On the surface, it’s clear why app builders could want to concentrate on iOS instead of Android. There are only a few fashions of Apple’s iPhone and iPad out in the wild, making it simpler to layout apps that run properly. iPhones and iPads also sell extremely nicely. ThUndoubtedly, Phone income dominates the complete phone enterprise in phrases of one logo. The latest study from Statista confirmed that in Apple’s fiscal 2016 year on my own, it bought over 211 million iPhones.
However, having one cellphone emblem that outsells all the others does not suggest that no opposition is available. Its biggest competitor, to no one’s marvel, is Samsung. Its lineup of Android-based total telephones, high-quit Galaxy S and Note collection, and many decrease-end handsets have allowed the corporation to shipload tens of millions of smartphones every year. Depending on which studies company you agree with, Samsung and Apple have been switching positions as the primary shippers of smartphones internationally and inside the U.S. over the last year.
More importantly for this dialogue, the excessive income of the iPhone cannot compete with the entire Android atmosphere. According to the most recent Kantar Worldpanel data, the percentage of Android smartphones is much higher than iOS in all markets it follows. Indeed, the best use of an in which iOS is even close to Android is in Japan, and even then, Android’s percentage is fifty-five percent, compared to iOS, which sits at simply beneath forty-five. Even inside the U.S., in which the iPhone is vastly famous, the present-day market share of iOS is over 32 percent, while the Android share is over twice that, at more than sixty-six percent. As Neil Patrick Harris’ man or woman, Col. Carl Jenkins, said in the traditional film Starship Troopers, “It’s simple numbers; they have got more.”
We will also factor out that the Android atmosphere allows for a lot less expensive phones to be made and offered, which is a big help in extending the platform to rising markets. Indeed, in developing countries, Android phones are a lot more accepted, thanks to the provision of less costly phones than the iPhone.
As it is with many such troubles, it’s now not as smooth to port iOS apps over to Android every so often. Much has been written about the Android O.S. platform itorientedented, with differences of the O.S. running on thousands of other smartphones and drugs. Apple’s general hardware and software management over iOS allows it to decrease fragmentation. Thus, Android app improvement can run into troubles while developers must ensure their app can run on various O.S. variations, from phones costing anywhere from $50 to over $1,000.
However, plenty of third-birthday celebration gear is available to make the transition from iOS to Android less difficult. Companies like Microsoft-owned Xamarin offer tools and sources that make developing mobile apps less difficult. If Snap uses comparable tools, it might need to start with that tool and use it for Android and iOS versions. It received’t assists a lot if the iOS model is created using Apple’s development languages like Objective-C or Swift.
There’s also the truth that Google is attempting to make it simpler for cellphone makers to update their handsets to the modern version of Android. While it’s in its infancy, Project Treble is supposed to split code from a device’s manufacturer from Android, which could assist loads with O.S. fragmentation in the future. That could also make Android app development easier.
Final thoughts
Snapchat’s surprising selection to confess that it didn’t do a higher activity of creating the app better for Android customers must be a rallying cry for all developers who placed iOS first. Even though making Android apps can be more expensive, the benefits of a larger target market and environment far outweigh the ones’ l troubles. Hopefully, this can begin a new trend for the Android platform as a great inside the world of app improvement.
