Snapchatproblems display that neglecting Android

A few weeks ago, Snap, the parent agency of Snapchat, announced its monetary consequences for the 0.33 sector of 2017. They had been, in a word, terrible. Snap admitted it had signed up simply 4.Five million new Snapchat customers for that quarter, properly under its estimates.

During its financial document, Snap announced plans to release a chief user interface overhaul of the Snapchat app, so that you can make it less difficult to use and with any luck get more people to download and attempt its social network. That UI revamp started rolling out remaining week to a small set of customers, and more might be capable of getting it inside the coming weeks.

Another a part of Snap’s 1/3 area financial record didn’t get a lot of media attention, however, is perhaps more critical in the long run. Snap CEO Evan Spiegel admitted that the enterprise needed to “accelerate the adoption of our product among Android users”.

There’s lots of proof to show that the app’s Android port become given much less attention than the iOS model. As a recent article in Odyssey, the Android model of Snapchat got many of its cool functions well after debuting on iOS, including face filters, the ability to file films and extra. Sometimes it took months earlier than a feature on iOS made its way to Android.

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Therefore, Spiegel stated that over the next 12 months the Snapchat improvement crew might recognition its energies on developing an all-new Android model of the app, which he stated would be built “from the ground up.”

Snap and Spiegel have woken as much as the fact that Snapchat can not treat Android as a second elegance citizen.

Presumably, this means that the brand new Android Snapchat app will not have any code shared with the modern model. The new edition, just like the latest UI reboot, could be examined in decided on markets earlier than rolling out over the coming 12 months. He stated that early results to assist enhance the overall performance of the contemporary Snapchat Android app has already resulted in “substantially more Android customers added than iOS customers in September.

Snapchat’s issues display that app agencies and builders who pay attention their efforts on Apple’s iOS platform rather than growing on Android may be missing out on tons of new users. Snap and Spiegel have now woken up to the truth that Snapchat can no longer deal with Android as a 2d magnificence citizen.

Android users had been through this earlier than

The scenario with Snapchat and its continuously bad treatment of Android is nothing new, although. Many apps launched first for iOS before making their manner to Android telephones. Nintendo launched its first mobile recreation, Super Mario Run, for the iPhone and iOS in December 2016, earlier than finally launching it on Android over 3 months later in March 2017. Since then, the company wised up and launched its next cell video games, Fire Emblem Heroes, and Animal Crossing: Pocket Camp, on Android on the equal time as on iOS.

Other developers nonetheless seem to be exceptional with launching apps and new capabilities first on iOS earlier than they determine to grace Android with their presence. Most these days, we discovered that HQ, the relatively popular stay trivialities sports display app, which launched on iOS months in the past, may want to eventually be available for Android before the end of the yr. HQ has grown to be a big hit on simply iOS, however, we have to wonder how a good deal bigger it might be at this level if the builders also released an Android version on the identical time.

The Android surroundings is too huge to ignore
On the surface, it’s clear to see why app builders could want to concentrate on iOS in want of Android. There are only a few fashions of Apple’s iPhone and iPad out in the wild, which makes it simpler to layout apps that run properly. iPhones and iPads also sell extremely nicely. There’s no doubt that iPhone income dominates the complete phone enterprise, in phrases of one single logo. The latest study from Statista confirmed that in Apple’s fiscal 2016 year on my own, it bought over 211 million iPhones.

However, having one cellphone emblem that outsells all the others do now not suggest that there is not opposition available. Its biggest competitor, to no one’s marvel, is Samsung. Its lineup of Android-based total telephones, along with its high-quit Galaxy S and Note collection, plus its many decrease-end handsets, have allowed the corporation to shiploads of tens of millions of smartphones every year. Depending on which studies company you agree with, Samsung and Apple have been switching positions as the primary shipper of smartphones international and inside the US over the last year.

More importantly for this dialogue, the excessive income of the iPhone cannot compete with the entire Android atmosphere as a whole. According to the most recent Kantar Worldpanel data, the percentage of Android smartphones is an awful lot higher than iOS in all of the markets it follows. Indeed, the best use of an in which iOS is even close to Android is in Japan, and even then Android’s percentage is fifty-five percentage, as compared to iOS, which sits at simply beneath forty-five. Even inside the U.S., in which the iPhone is vastly famous, the present day market share of iOS is over 32 percentage, whilst the Android share is over twice that, at extra than sixty-six percent. As Neil Patrick Harris’ man or woman, Col. Carl Jenkins, said in the traditional film Starship Troopers, “It’s simple numbers; they have got more.”

We will also factor out that the Android atmosphere lets in for a whole lot less expensive phones to be made and offered, which is a big help in extending the platform to rising markets. Indeed, in developing countries, Android phones are a whole lot extra accepted, thanks in the element to the provision of phones extra less costly than the iPhone.

As it is with many such troubles, every so often its now not as smooth to port iOS apps over to Android. Much has been written approximately how the Android OS platform itself is fragmented, with masses of different variations of the OS running on thousands of different smartphones and drugs. Apple’s general hardware and software manage over iOS allows it to decrease that type of fragmentation. Thus, it’s herbal that Android app improvement can run into troubles while developers need to ensure their app can run on lots of various OS variations, and on the whole thing from phones costing anywhere from $50 to over $1,000.

However, there are genuinely plenty of third-birthday celebration gear available to make the transition from iOS to Android less difficult. Companies like Microsoft-owned Xamarin offer masses of tools and sources that make go-development of mobile apps less difficult. If Snap makes use of tools comparable, it might need to start with that tool and use it for each the Android and iOS versions. It received’t assists lots if the iOS model is created the use of Apple’s development languages like Objective-C or Swift.

There’s also the truth that Google is attempting to make it simpler for cellphone makers to update their handsets to the modern version of Android. While it’s nonetheless in its infancy, Project Treble is supposed to split code from a device’s manufacturer from Android itself, which could assist loads with OS fragmentation in the future. That could also make Android app development easier.

Final thoughts
Snapchat’s surprising selection to confess that it didn’t do a higher activity of creating the app better for Android customers must be a rallying cry for all developers who placed iOS first. Even even though making Android apps can be greater tough, the benefits of a larger target market and environment a long way outweigh the ones initial troubles. Hopefully, this can be the beginning of a new trend for the Android platform as a great inside the world of app improvement.